You know you need to reach and connect with your existing and potential customers. You’ve heard that sending regular nurture emails or newsletter emails to your client list would build trust and, therefore, lead to clients taking action, by booking, subscribing, or buying. You need a website that cuts right to the chase of what you can do for your clients. You need sales pages that inspire action!

What if you could position yourself as an expert in your field through the words you share?

What motivates your clients is their understanding of HOW your offer can help them — HOW it can change their lives. The good news is that it can be done very effectively with words.

I know that you want to be able to focus on your service, your product, your craft, and the reason you started in the first place. You’re tired of staring at the blinking cursor on the screen when it’s time to write…

So, that’s where I come in!

I am a certified Conversion Copywriter passionate about helping small businesses and entrepreneurs just like you master their messaging to reach their business goals.

My expansive background gives me the knowledge, strength, and flexibility to connect with you, and to help YOU connect with YOUR clients. I understand what moves your clients to take action.

I hold an Honours Bachelor of Arts Degree, as well as a Post-Diploma in Human Resource Management. I have experience in several industries and business sectors, including human resources and occupational health & safety, animal care and services, healthcare, travel consultation, and sales. 

I have always loved language, words, and communication. I draw on my experiences in a range of industries and use my writing skills to connect with business owners like you and to help you motivate your right-fit clients to become engaged and paying customers.

I will uncover your voice or your brand’s voice to create copy that connects your ideal clients with your products and services.

I trained with Sara Anna Powers, completing the Clickworthy Copywriting Certification, arming me with the understanding of the psychology of conversion copywriting, what actually moves people to buy, and the proven techniques to produce effective copy.