You know you need to reach and connect with your existing and potential customers. You know you should be sending regular nurture emails, or newsletter emails. You need a website that cuts right to the chase of what you can do for your clients. You need sales pages that inspire action!

But, you’re probably also tired of staring at a blank screen, grasping at what to write, how to connect with your ideal clients, and how exactly to position yourself as an expert in your field. You struggle to put into words the value of your service or offer.

What really motivates your clients is their understanding of HOW your offer can help them — HOW it can change their lives. The good news is that it can be done very effectively with words.

But I know that you just want to focus on your service, your product, your craft, and the reason you started out in the first place!

So, that’s where I come in!

I am a certified Conversion Copywriter passionate about helping small businesses and entrepreneurs just like you master their messaging to reach their business goals.

My expansive background gives me the knowledge, strength, and flexibility to connect with you, and to help YOU connect with YOUR clients. I understand what moves your clients to take action.

I hold an Honours Bachelor of Arts Degree, as well as a Post-Diploma in Human Resource Management. I have experience in several industries and business sectors, including human resources and occupational health & safety, animal care and services, healthcare, travel consultation, and sales. 

I have always loved language, words, and communication. I draw on my experiences in a range of industries and use my writing skills to connect with business owners like you and to help you motivate your right-fit clients to become engaged and paying customers.

I will uncover your voice or your brand’s voice to create copy that connects your ideal clients with your products and services.

I trained with Sara Anna Powers, completing the Clickworthy Copywriting Certification, arming me with the understanding of the psychology of conversion copywriting, what actually moves people to buy, and the proven techniques to produce effective copy.